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The Obvious Choice

Sep 30, 2024

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time.

  • Letting your curiousity get the better of you
  • We can blame Editson for our lack of personal seasons
  • How you keep creating opportunities...


Sep 27, 2024

The almighty price objection - "If only it were cheaper."

It seems like a tough objection to manage, but there are really only two directions it can go.

  • Deciding how you value your time
  • Leaving the door open to come back
  • Reconfirming how much your potential client values their goal

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Jon's next book, The Obvious...


Sep 25, 2024

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. 

  • The real and perceived differences when you work in-person vs online
  • Earning your Fitness Citizenship
  • The best way to get a referral

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Jon's next book, The Obvious Choice,...


Sep 23, 2024

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen.

Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices.

  • When your business grows, it doesn't mean all of your clients grow with you
  • Why losing clients isn't a bad...


Sep 20, 2024

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried.

  • Add rocket fuel to your operations using the "take two weeks in two weeks" method
  • Use old school tools to avoid putting all of your metaphorical eggs in one Meta...