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The Obvious Choice

Mar 29, 2024

If your chosen social media platform were to suddenly not be available - would your business survive?

It's good to have an off-ramp for your followers long before you need it.

  • How to dig the well before you're thirsty
  • Why a free PDF gets more interest than a free book
  • What to say and do after someone shows interest in...


Mar 27, 2024

You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen.

So, how do you get word of mouth to happen?

  • Two reasons why word of mouth is more effective than ads
  • How KitKat increased sales by $200 million by creating a trigger
  • Why the metrics...


Mar 25, 2024

The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators.

  • How one gym made millions in referrals by abiding by three rules
  • How to use gift cards effectively to increase...


Mar 22, 2024

You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought.

  • Creating your own 8-4 framework because work-life balance is bullshit
  • Using the Leap Frog Effect to not go stagnant but not burn out
  • Learning how to take down time

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FREE GIFT - Get a free copy...


Mar 20, 2024

Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter.

  • The 4 R's every employee needs to be aware of (that can also apply to your clients)
  • The mutually beneficial impact of seeking out opportunities to celebrate others
  • Adjusting how you view...