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The Obvious Choice

May 31, 2023

Feel like you're always behind on what the next big thing is?

Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The Bar Fitness and Business Conference with Nick Lambe and Derek Mendoza.

  • How to create your own crystal ball so you know what's coming next in the fitness industry
  • The 17-year janky...

May 29, 2023

Conventional wisdom may not be what works for your business.

With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong, and how he's balanced having a life while making money with minimal stress.

  • Why you should be doing things differently than the experts you admire
  • The bad business decision...

May 26, 2023

What's the one really difficult skill every business owner struggles with?

Knowing what to do - and what not to do -  yourself.

  • How Shiny Object Syndrome is creating a mess in your business
  • The best people to hire to alleviate pressure and get back time
  • Whether it matters if it's "you" or someone else who is coaching...

May 24, 2023

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more.

  • The two values that help you create your own luck
  • Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise)
  • The health and fitness...

May 22, 2023

There are precisely 10,758,303 things you could be doing in your business. How do you know which to do?

Figure out how to choose what to do and make success predictable, not a surprise.

  • How to be a skeptical sleuth when listening to inspirational stories
  • The outlier trait that makes your success less of a gamble
  • 3...