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The Obvious Choice

Aug 30, 2023

Get people talking about your business with these four big ideas to increase awareness, engagement, and sales.

  • Understanding and using desire paths for better engagement
  • Everyone is addicted to the IIIAF drug and how you can use it
  • Manufacturing your own luck by focusing on weak ties

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The Obvious Choice is presented...


Aug 28, 2023

There are a lot of things that clients just don't "get" about trainers. These are the 6 things we really wish clients would understand.

  • What trainers care about more than a client's measurable goal
  • How sainthood and poverty are related
  • What trainers have gone through to get where they are (and why they should charge...


Aug 25, 2023

You did it! You hit a new sales record but now what?

Between hitting your big, scary goal and feeling burnt out, it's hard to know what to do next.

  • You can't grow your social media and your business at the same time while keeping your sanity
  • The difference between who you sell to and who you serve
  • Maintenance mode...


Aug 23, 2023

If you're not getting sales on social media, the solution isn't more followers.

There are two BIG reasons why you're not getting sales.

  • Why more followers won't solve your sales problem
  • Two things that explain a 0.12% conversion rate
  • What to do if you need clients now

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The Obvious Choice is presented by...


Aug 21, 2023

Your ability to ask a quality question directly improves your ability to get help, get others to do things for you, convert leads, and coach clients. Take your question-asking skills from meh to impactful. 

  • Why your questions aren't getting you what you want and what information you should include when asking good...