Jan 31, 2024
It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing.
- Using The Wine Test to help people remember you
- Testing the forest before the leaves
- One marketing lesson from The Bachelor you can hook...
Jan 29, 2024
Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much.
The HOMS approach will both feel more natural and be far more effective.
- Finding your family circle and The Mirage of Immediacy
- Growth hacking "The Best of Etobicoke"
- Bringing the metaphorical coffee
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Hosts:
Jan 26, 2024
How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business.
- What potential clients want to hear versus what you want to share
- A big question to answer to help drive content direction
- How...
Jan 24, 2024
A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media.
- Answering the question, "What should I do next?"
- How to be prepared for when opportunity strikes
- Dealing with content...
Jan 22, 2024
Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice.
- Beating computers with strategic human inefficiency
- Professionalism is a lie that needs to die
- The difference between overthinking and thinking...