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The Obvious Choice

Jul 31, 2023

You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going up, but it doesn't have to be. 

  • How to know when it's time to raise your prices and why "I just want to help people" is a cop-out 
  • How to communicate your price raise with...


Jul 28, 2023

You have a client you absolutely love. In a perfect world, you'd have 100 clients just like them. So how do you do that?

  • Diving deeper into the details of your ideal client
  • The ethical bribe that acts as a bat signal
  • The difference between generating traffic and capturing it

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The Obvious Choice is presented by...


Jul 26, 2023

Let's face it - you might be overcomplicatiung things just a smidge. Take a step back, simplify your business, and regain your sanity. 

  • What ability you might be overestimating when creating your business
  • Mistakes you're making in creating products and packages
  • How long you should test your methods before...


Jul 24, 2023

Are you super focused on getting new clients? Get a bigger ROE (Return On Effort) by focusing on referrals and renewals. 

  • The 5-minute magic activity that creates a renewal culture
  • When you should first ask for a renewal
  • Get referrals without ever asking your clients for them

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The Obvious Choice is presented by...


Jul 21, 2023

You've connected with local doctors, and they're referring you to clients. Now what?

  • Letting things burst at the seams before solving imaginary problems
  • Making referrer's lives easier and using existing connections to make new ones
  • Creating a community around your network

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The Obvious Choice is presented by...