Dec 29, 2023
When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out.
- Finding the connection between you and your ideal client
- The 2-part plan to finding your niche
- Finding natural allies to partner with
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Dec 27, 2023
Your time is finite and valuable. When you create something, it should serve you more than once.
- Creating work that compounds over time
- Your content will crush it if accomplishes these two things
- Building a monopoly fast
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Dec 25, 2023
When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you should be teaching your monkey to juggle fire.
- Making your beer taste better
- Being happy when people steal your work
- Doing more than showing up to the bar
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Dec 22, 2023
If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting with your intended audience.
- How to find your core message
- The Bed of Nails Paradox
- Squeezing too much into one 'container'
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Dec 20, 2023
Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge.
- Five ingredients for a successful launch
- How you'll know you've chosen the wrong market
- How to reach out to people without being weird
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